What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

 Subaru Love Promise Heart

Love Promise Stories from Subaru of South Hills

Subaru and Subaru of South Hills believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Subaru of South Hills Delivers Love, Hope, Warmth  –  Breanna S

On July 11, patients at UPMC Hillman Cancer Center in Bethel Park were delighted to receive a surprise courtesy of Subaru of South Hills. With the goal of providing simple comforts to people fighting cancer, the McMurray dealership donated 80 blankets and brought heartwarming messages of hope written by Subaru customers and staff, meant to inspire patients throughout their battle. Ihor Koval, General Sales Manager at Subaru of South Hills, was joined by Kipp Smiley to deliver the items to the cancer center. UPMC Senior Practice Manager Ashley Southern thanked Ihor and Kipp for their help and mentioned how much the patients have loved the blankets in the past. Subaru of South Hills has partnered with The Leukemia & Lymphoma Society (LLS), Western Pennsylvania & West Virginia Chapter, on their annual “Subaru Loves to Care” event since 2016. Over four years, the dealership has donated 340 brand-new blankets to their neighbors in need. This simple gesture goes a long way toward making treatment a little more bearable for patients, who often get cold during chemotherapy even in the middle of a hot summer. Thank you, Subaru of South Hills, for partnering with LLS and the UPMC Hillman Cancer Center in Bethel Park for this donation. You have our sincere gratitude for bringing hope and warmth to cancer patients and survivors.

Wishes Come True at Subaru of South Hills  –  Stephanie P

The associates of Subaru of South Hills presented Stephanie Pugliese, director of development with a generous check for $9,370, on May 23, raised during the Share the Love Campaign held November 2018 through January 2019. As Subaru of South Hills Hometown Charity, Make-A-Wish had the opportunity to Pack the Outback, collecting toys for the wish closet located in the Make-A-Wish office and Make-A-Wish star cutouts were sold in the service department.

Day West Liberty Surprises Local Cancer Patients  –  Breanna S

This was the third year in a row that Day West Liberty Subaru partnered with The Leukemia & Lymphoma Society (LLS) on their month-long "Subaru Loves to Care" campaign, which aims to help people live healthier lives. General Manager Chuck Masset had the opportunity to deliver 25 arts and crafts kits and 80 blankets to patients receiving treatment at UPMC Hillman Cancer Center – Upper St. Clair on July 12. The blankets will provide warmth to patients who get cold during treatment, and the art kits can be used by any children receiving treatment or who accompany their parents or family members to oncology appointments. Chuck also brought stacks of heartwarming messages written by West Liberty Subaru customers, meant to inspire patients throughout their battle with cancer. The cancer center’s staff said that their patients absolutely loved the materials that were donated, and are grateful to the Day West Liberty Subaru team for selecting them as a new partner this year. LLS sincerely thanks Day West Liberty Subaru and their customers, Subaru of America, and the staff and patients at UPMC Hillman Cancer Center – Upper St. Clair for making this wonderful program possible. Day West Liberty Subaru especially has our gratitude for your generous gift, which will bring hope, love, and warmth to cancer patients and their families throughout the community. Pictured: Chuck Massert, Day West Liberty Subaru General Manager, and Ashley Veltri, UPMC Hillman Cancer Center – Upper St. Clair Senior Practice Manager.

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